7 Key Signs Your Website Needs a Redesign

In the world of e-commerce, where every click counts, optimizing conversion rates is paramount for success. If you’ve ventured into the realm of online retail, you know the importance of providing a seamless and secure payment experience. One common, well-adopted solution that continues to gain popularity is PayPal. It not only allows shoppers to manage their money effortlessly but can also be a game-changer for your business.

Many business owners decide to redesign their websites for various reasons. According to a web statistics survey, 80.8% of businesses redesign their websites due to low conversion rates. Here are seven key reasons why you should consider redesigning your website to enhance your sales and profitability.

1. Outdated Website Design

First impressions matter. When users visit your site, what do they see? Design trends change every two to three years, and if you haven’t updated yours recently, it’s likely outdated.  Here’s how to check if your website’s design is outdated:

Search for articles with phrases like “best website design in 2024” or “top web design trends” to learn about new design trends.
Visit websites like awards.com or bestdesign.com to see the latest developments.
Check your competitors’ websites and note when they last updated their designs, comparing them with yours.
Ask friends or clients for honest feedback about your website’s appeal compared to others they’ve visited.

Statistics to consider:

If your site visitors were given 15 minutes to read your site, two-thirds would choose to read something engaging rather than something plain.
38% of visitors will stop engaging with a website if the content/layout is unattractive.
48% of people cite design as the number one factor in determining a business’s credibility.
You have 10 seconds to impress visitors with compelling offers before they leave your site.

2. Lack of Responsiveness and Device Performance

90% of people use multiple screens sequentially, spending about 2-3 minutes online. If your site isn’t responsive on various devices, you’re likely losing potential customers. Create a responsive and effective checklist to ensure your site is mobile-friendly:

Is your site’s menu working well?
Is the content clear and easy to read?
Can visitors easily access the contact form?
How long does it take for your site to load regardless of internet speed?
Is the site’s image clear on mobile devices?
How smooth is the navigation process?

3. Outdated Content Management System (CMS)

Your CMS is crucial for controlling and managing your website’s content. Ask yourself:

Can I easily update and manage my website?
Is my CMS secure for users?
Are my plugins regularly updated?
When did I last update my CMS or plugins?
Can I easily find customer information?

4. Decline in Lead Generation

A beautiful design and fast loading page are essential, but if your site isn’t generating leads, consider:

Is the contact form simple and functional?
Is the site overloaded with unnecessary information?
Is contact information easy to find?
Does the site highlight the benefits of working with you?

5. Changed Brand and Audience

When you revise your marketing strategy, consider redesigning your site if:

You’ve introduced new products or services.
The site content hasn’t been updated in months.

6. Decrease in Website Traffic

To avoid a traffic decline, consider:

Listening to customer issues via feedback platforms.
Conducting regular staff meetings for honest opinions.
Monitoring competitors’ websites for SEO and content strategies.

7. Average Website Lifespan

The average lifespan of a website is 2-3 years. Depending on your industry and competition, plan for a redesign:

6–12 months: Regular updates needed.
2-3 years: Plan a redesign if in a competitive industry.
3-4 years: Analyze and decide on a redesign.
5+ years: Immediate update required.

Bright Nation Website Redesign Services

We offer the best website redesign services for small and medium-sized and big businesses. With our experienced team, we’ve delivered significant benefits to companies by redesigning their websites. Here’s an example of a client who transformed their conversion rate after a redesign:

Case Study: Restaurant Tiffany

Years ago, I was looking for a wedding venue and found Restaurant Tiffany. Their outdated website almost turned me away. After visiting the restaurant, I realized it was modern and elegant. Tiffany had forgotten to update their site after renovating the restaurant. After explaining the benefits of a redesign, they hired my company. Post-redesign, their site attracted more clients and improved conversions.

Another Case: Tamada Tour

Tamada Tour, a small travel company, needed a redesign to expand their market and improve mobile compatibility. After our redesign, their site attracted new visitors, and bookings increased, leading them to hire more staff.