NABIS FABRIC
Project Story
Nabis Fabric already had a beautiful website, but the next step was to make the brand feel even more distinctive, expressive, and conversion-focused. The client wanted a redesign that would not only improve the visual quality and functionality of the website, but also reveal more of the brand’s character — its love for home textiles, cultural references, rare historical patterns, and the artistic ideas behind the collections.
Our team worked on creating a richer and more thoughtful e-commerce experience, where design, storytelling, and usability support each other. We based our decisions on analytics, heatmaps, and marketing analysis, then improved the visual direction, strengthened the UI/UX structure, and helped present the products in a way that feels clearer, more inspiring, and easier to explore. The final website highlights the uniqueness of Nabis Fabric while making the shopping journey more intuitive, elegant, and aligned with the client’s conversion goals.
FAQs
a good strategy
Yes. A redesign is not always about fixing something broken. Sometimes the website already looks good, but the brand has grown, the audience expects more, or the business needs stronger conversion. For Nabis Fabric, the goal was to improve both the visual experience and the functionality of the site, while making the brand feel more distinctive, expressive, and aligned with the quality of its products.
We improve conversion through clarity, structure, and better user flow, not through aggressive sales tactics. For Nabis Fabric, we based design decisions on analytics, heatmaps, and marketing analysis, then improved navigation, product discovery, content hierarchy, and the shopping journey. The goal was to make the site easier to explore and more inspiring, while still guiding users naturally toward purchase.
Yes. Storytelling helps users understand why the products are special, not just what they are buying. For a home textile brand like Nabis Fabric, the inspiration behind the collections is part of the value. Showing cultural references, rare historical patterns, and artistic ideas helps create a stronger emotional connection and makes the products feel more meaningful and memorable.
We look for what makes the brand truly different and build the design around that. For Nabis Fabric, this meant highlighting the artistic direction, handcrafted feeling, historical inspiration, and the character behind the textile collections. This helps the website feel like a real brand experience rather than a standard product catalog.
Yes. The key is to translate inspiration into clear visual and content decisions. For Nabis Fabric, the design needed to show character, culture, and historical references, but still remain easy to use. We balance rich storytelling with clean layouts, readable content, and practical e-commerce structure.
Analytics and heatmaps help show how users actually interact with the website: where they click, where they stop, what they ignore, and where they may get confused. This makes the redesign more strategic. Instead of changing the website only based on taste, we can improve the parts that affect user behavior, product discovery, and conversion most.
