ETALS
Project Story
Etals is a forward-thinking AI project where our team needed to translate the company’s new branding into a clear, modern, and scalable website experience. The goal was not only to design a website, but also to find strong visual solutions for presenting the company’s AI products and create a style direction that could later support the broader AI platform ecosystem.
Because the project is constantly ahead of new ideas and technologies, many design decisions were shaped around AI-driven products, complex product logic, and the need for a consistent visual system. We developed style libraries, UI components, and improved the visual structure to make the digital experience feel more polished, clear, and ready for future growth.
Alongside the website, we also improved the UI/UX design of the ETALS platform itself, offering visual ideas and practical solutions for the tasks set by the client. Our collaboration continues through regular marketing and presentation materials, as well as print assets for exhibitions, campaigns, and other brand communication needs.
FAQs
a good strategy
Absolutely. Etals is a strong example of a project where the website needed to explain advanced AI products in a clear and visually engaging way. For technology companies, the challenge is often not only to look innovative, but also to make the offer understandable for users, partners, and potential clients.
We focus on clarity, structure, and strong visual explanation. AI products can be complex, so the website needs to guide users through the main value, product logic, benefits, and use cases without overwhelming them. For Etals, we worked on visual solutions that help explain the company’s AI direction in a more polished and accessible way.
Yes, and this is especially important for technology products that continue to grow. For Etals, the goal was not only to design a website, but also to create a style direction that could support the broader AI platform experience. This included a consistent visual language, UI components, and design logic that could be used across different parts of the product ecosystem.
We can. We work with existing products to improve visual quality, usability, structure, and interface logic. For Etals, we helped improve the UI/UX design of the platform itself and proposed visual ideas and practical solutions based on the client’s product needs.
Our process usually starts with discovery, goals, audience needs, structure, and visual direction before moving into UI/UX design, revisions, development handoff, QA, and launch support. This helps the project move step by step instead of becoming a collection of disconnected design screens.
Definitely. For technology and AI platforms, component libraries are very important because they help keep the interface consistent as the product grows. We create reusable UI elements, style rules, and visual systems that make the product easier to scale, improve, and develop over time.
